Marketing is everywhere—even in healthcare. It’s an invaluable tool to attract and retain patients and a routine part of advertising new services and products but it’s also strictly regulated under HIPAA. Failure to properly train and educate staff can lead to HIPAA violations and the kind of bad press that’s difficult to put a positive spin on.
In today's world, passwords are no longer enough. Organizations should double up on security and implement two-factor authentication to stay ahead of the increasing volume and sophistication of cyberattacks. Although some may worry that two-factor authentication will be difficult to use, savvy organizations have found that it quickly becomes second nature.
Information security officers often have their hands full with HIPAA. But as high-deductible health plans have patients paying more out of pocket, it’s time organizations took a closer look at another set of cybersecurity guidance: the Payment Card Industry Data Security Standard (PCI DSS).
